creative industries
Export accelerator
Program outcome: development of
an export strategy/coproduction
concept for the markets of China,
the UAE, India, Thailand or Indonesia
an export strategy/coproduction
concept for the markets of China,
the UAE, India, Thailand or Indonesia
computer graphics
music/
sound design
sound design
animation
video games
movies/TV series
Limited participants list
Free participation — based on selection results
start on November 10
online
Who Can Apply
Creative business owners, project and marketing department managers, and creative teams seeking to develop their skills in international collaboration and build a strategy for entering foreign markets
Terms of Participation
You are engaged into one of the following five industries: video game
development, animation, movies/TV series, computer graphics,
music/sound design
development, animation, movies/TV series, computer graphics,
music/sound design
You have a product/service ready to launch in foreign markets, or a developed product/service concept
The company/sole proprietor is not currently undergoing,
nor subject to any liquidation or bankruptcy proceedings
nor subject to any liquidation or bankruptcy proceedings
Over two years of market presence
Legal status: LLC or sole proprietor registered in the Russian Federation
learning outcomes
Participants will:
Learn to conduct analytics and select a target country for export
Receive mentoring from experts with international experience
Develop an export strategy concept for your product tailored to a specific country (China, India, the UAE, Thailand, and Indonesia)
Develop a coproduction concept with a potential partner from the target country
Get the opportunity to present your project for potential partners at the final pitching event in Moscow
Export strategy
Coproduction
China
India
the UAE
Thailand
Indonesia
Program Key Features
Experience and tools
Access to industry expertise and mentors with export experience including best practices and real-world success stories
Focus on results
Not just learning, but developing a ready-made export strategy and coproduction concept for your industry to launch international sales
Hands-on practice
90% of the program consists of hands-on sessions, including case studies, workshops, consultations with experts
from target countries, mentoring and expert feedback
from target countries, mentoring and expert feedback
Networking
Connect with potential foreign partners from China, India,
the UAE, Thailand and Indonesia, as well as with industry experts
and counterparts across the country
the UAE, Thailand and Indonesia, as well as with industry experts
and counterparts across the country
The main goal of the accelerator is to develop an export strategy and coproduction concept for the markets of China, India, the UAE, Thailand or Indonesia
ASI arranges additional sessions with international experts
ASI arranges additional sessions with international experts
Program Structure
Partnerships and coproduction
Module 3
Final pitching preparation
Module 4
Final day — projects pitching
Module 5
Overview of trends in audiovisual content (movies/TV series, animation, games, CG, music/sound design) in the markets of China, India, the UAE, Thailand, and Indonesia
Module 1
Practical, real case studies on entering the markets of China, India, the UAE, Thailand, and Indonesia from movie production companies, animation studios, gaming companies and music labels
Module 2
Module 1
Overview of trends in audiovisual content (movies/TV series, animation, games, CG, music/sound design) in the markets of China, India, the UAE, Thailand and Indonesia
Introduction to the acceleration program and final presentation requirements
Research methods for analyzing the markets of China, India, the UAE, Thailand and Indonesia
Global audiovisual content market trends in China, India, UAE, Thailand and Indonesia: specifics and consumer behavior
Networking (introductions, collaborations and experience sharing)
One-on-one mentoring sessions
Participants' individual project work (expert material analysis and analytics)
Topics:
1.
2.
3.
4.
5.
6.
Module 2
Practical, real case studies on entering the markets of China, India, the UAE, Thailand and Indonesia from movie production companies, animation studios, gaming companies and music labels
Market analysis and development of hypotheses for entering international markets
Cultural peculiarities of working in different regions' markets
Developing a strategy for the international market entry
Formats of interaction with audiovisual content companies (partnerships, licenses, franchises, and coproduction)
Features of the international market entry and business development in different regions
Topics:
1.
2.
3.
4.
5.
Product positioning and USP for the international markets
Team building to work in the international market
Legal aspects of audiovisual content export
Marketing and promotion best practices
One-on-one mentoring sessions
Participants' individual project work (searching and processing information to develop their own market entry concepts, including partners, competitors, relevant cases, etc.).
6.
7.
8.
9.
10.
11.
Module 3
Partnerships and coproduction
Topics:
Module 3.1
Participants selection for the final pitch
(desk review and finalists selection)
(desk review and finalists selection)
Crosscultural communication: how to work effectively with partners from Asia, the Middle East, and Latin America
Meetings with representatives of international organizations
One-on-one mentoring sessions
Participants' individual project work (strategy concept development, preparation of materials and design of the final presentation)
Exploring approaches to finding and engaging potential partners and clients across different regions
1.
2.
3.
4.
5.
Module 4
Final pitching preparation
Topics:
Lecture:Storytelling and Communicating Values Through Narrative
Individual meetings with participants to prepare their pitches
Participants' individual preparation ahead of the final pitch
Training: The Art of Public Speaking
1.
2.
3.
4.
Module 5
Final day - projects pitching
Program review and closing session
Thailand
the UAE
India
Sirisak Koshpasharin
Абед Хаммури
Ankur Goel
EXPERTS
Vice President of The National Federation of Motion Pictures and Contents Associations
Producer Medial ala Carte
Chief Executive Officer at B2BRICSPLUS and Skwerup Capital Partners
India
Sanjay Khimesara
President of International Animated Film Association
Export strategy
Coproduction
China
India
UAE
Thailand
Indonesia
Program start
November 10
Final pitch in Moscow
November 26
Program stages
Program Organizer
The accelerator is held as part of the Russian International Creative Seasons and a follow-up to the International Conference on the Creative Economy
partners
Media partners
Export strategy
Coproduction
China
India
the UAE
Thailand
Indonesia
Agency for Strategic Initiatives
Open Innovations Startup Studio LLC, accelerator program operator
Contacts
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